Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
The journey can make or break an entrepreneur; Pipeline gala returns June 15 to celebrate connectivity at the intersection
Editor’s note: Pipeline Entrepreneurs is a partner of Startland News, though this report was produced independently by the nonprofit newsroom. Pipeline Entrepreneurs’ new era is all about community, said Melissa Vincent, with more than a nod to the resilience needed to sustain a vibrant startup ecosystem. “When you go through the Pipeline program, it becomes…
Royals partner with KC-linked CBD brand to tout health benefits of hemp for athletes
As an entrepreneur who grew up in Kansas City, teaming up with the Kansas City Royals to promote high-quality CBD products is a dream come true, said Dan Huerter, CEO of Pure Spectrum CBD. “To be able to work with such an iconic organization and to be a part of promoting health and wellness in…
Yoli Tortilleria’s grind to “honor the very humble tortilla” earns James Beard Award
Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. Yoli Tortilleria, a Mexican tortilla bakery with a retail store on Jefferson Street on Kansas City’s Westside and a manufacturing location…
Multitasking might feel good, but working on autopilot isn’t actually productive in the present (Holistic Hustle)
Kharissa Parker is a news producer, writer, certified health coach, and “Holistic Hustle” columnist for Startland News. The opinions expressed in this commentary are the author’s alone. For more of her self-care tips on how to keep your cup full, visit kparker.co. Similar to stress and anxiety (we’ll tackle that next month), mindfulness and meditation…