Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
One of KC’s hottest smashburgers is at this all-natural wine bar; how Big Mood uncorked its potential with popup food, live music
Kansas City’s first all natural wine shop has evolved into more than simply a place to buy wine, said Richard Garcia; Big Mood Natural Wines now is the go-to spot for food, drinks, live entertainment and community. “Big Mood has morphed organically over the past few years into what it is now. When we first…
MVP in his field: Royals groundskeeper earns his own bobblehead for keeping The K green amid ups and downs
For the club’s first-ever Ag Night, the Kansas City Royals are celebrating — and bestowing the honor of a bobblehead — on their very own farmer. That’s what Trevor Vance — who has been keeping the field at Kauffman Stadium perfectly manicured for nearly 40 years — considers himself and other groundskeepers, he shared. “We’re…
Right to Start plans GOP debate on entrepreneurship; If America is going to be saved, Heartland innovators will be key, says leader
A nonprofit founded by a former Kauffman Foundation executive is planning a first-of-its-kind forum on entrepreneurship with four Republican presidential candidates this Friday in the Midwest. Right to Start is a nonpartisan organization that champions entrepreneurship as a civic priority through grassroots organizing and policy advocacy, with the goal of expanding entrepreneurial opportunity. Friday’s forum…
KC’s ‘vacation ice cream parlor’ floats into City Market; scooping two passions into one sweet escape
The connection between two of Lucas Thompson’s businesses — KC Soda Co. and the freshly opened Fountain City Scoops and Floats — provides the perfect opportunity to blend soda and ice cream, he said. “I’m not sure there’s another float place in the region,” Thompson said of the new shop in the City Market. “As…