Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Vine Street Brewing drafts ‘Afrodisiac’ Ale: A tribute to love, Black culture
A cross-Kansas City collaboration crafted specifically for the month of February could become a staple at Vine Street Brewing if customers fall in love with the blend as much as its brewers hope. Kansas City’s first Black-owned brewery — in partnership with André’s Chocolates and The Black Pantry — unveiled ‘Afrodisiac’ last week, offering a…
Fans packed Chiefs rally, one didn’t come home; citywide trauma from shooting won’t heal quickly, grief expert says
Trauma and grief come in waves, said Mindy Corporon, foreshadowing a long road ahead for those impacted — directly and indirectly — by Wednesday’s shooting near the Kansas City Chiefs’ Super Bowl victory rally. Like many across the region, Corporon, co-founder of the Merriam-based nonprofit SevenDays foundation, was watching the Chiefs parade on TV when…
Black leaders need to earn a ‘thriving wage’ before they can help others; an Evergy-backed cohort could help them ascend
A new program backed by entrepreneur support groups and Evergy aims to raise household income by at least 30 percent for participating Black professionals, nonprofit founders, and entrepreneurs, said Craig Moore II. “The ultimate goal is making sure you’re a leader who can do more than show up and talk about community — you have the…
Last to know, first to go: ‘Out of touch’ ballpark plan leaves Crossroads small biz owners feeling betrayed
Unlike many of her Crossroads neighbors — hoping to draw in crowds of football fans still riding high from Kansas City’s Super Bowl win — Jill Cockson’s business wasn’t open during Wednesday’s Chiefs victory parade. Candidly, jersey-clad sports enthusiasts aren’t really within her typical customer profile, the James Beard-nominated owner of Chartreuse Saloon said, and…