Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Nell Hill’s founder returns to retail with ‘this little secret’ — a micro shop with an old-fashioned, in-store experience
Mary Carol Garrity’s last home furnishings store was 18,000 square feet. Her new one? A “petit bazaar” at just 400. Garrity is teaming up with longtime friend, Rebecca Wood, on diebolt’s in Midtown’s Gillham House Antiques & Furnishings. The shop, which is scheduled for an April 19 soft opening, is expected to offer a “fun…
Urban designer behind Royals’ Crossroads ballpark pioneered the modern MLB stadium (and he has the bats to prove it)
It’s difficult to find a Major League Baseball stadium that Earl Santee hasn’t influenced with his philosophy of community-oriented design. Called the “Godfather of ballparks,” Santee — the recently named CEO of Populous and literal architect of the proposed Kansas City Royals ballpark district in the East Crossroads — either designed or renovated two dozen…
Royals change stadium plan to keep Oak Street open to traffic, but fate of businesses is uncertain
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The Royals’ original plan was to place the team’s corporate offices and entertainment venues on Oak Street, which would close the…
Royals Crossroads ballpark plan revs parking debate; how ‘creatures of comfort’ would need to adapt to a new downtown
Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. Here’s the essential message that the Kansas City Royals have for folks fretting about…