Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Female founders: Tips for infusing capital into your dreams
Editor’s note: The perspectives expressed in this commentary are the author’s alone. The following is a paid thought leadership piece from Terri Roberts Munsell, McQueary Schumm Munsell Group at Morgan Stanley. Today, women own four out of every 10 businesses in the U.S.(*1) Why women choose entrepreneurship There are a variety of reasons that women…
Kin Seltzer marks first anniversary with strategic C-suite hire, national expansion moves
Kansas City’s Black-owned beverage brand Kin Seltzer is popping the tab on a new year of business this month with the addition of a new chief strategy officer and a new focus on expanding the canned drinks’ footprint. Quincy Crutchfield, Kin’s new executive, comes with extensive entrepreneurial experience in marketing, branding, and creative design, successfully…
AI Hub’s art incubator is leaving River Market, taking over top floor of renovated PHKC space
The AI Hub is moving into The Porter House KC’s new 811 Retail Incubator, James Spikes shared, and he’s excited about the connections and opportunities it will bring. After more than a year headquartered in the River Market, the AI Hub’s one-stop art incubator — launched by Spikes and his wife, Taylor Burris — will…
KCMO investing $900K in entrepreneur support as advocates push for more funding
The City of Kansas City, Missouri, has budgeted an $900,000 investment in its KC BizCare Office as part of a broader plan to better support the metro’s entrepreneur community While advocates from within Kansas City’s entrepreneurial community love the city as much as its next fan, they acknowledge it can be a tough place to…