Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
This startup comes with baggage: How one entrepreneur zipped away a classic travel pain
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. Amber Walderier’s entrepreneurial journey began with an unexpected inspiration:…
Generator Studio promotes trio of longtime employees to premiere design firm’s ownership team
Three new additions to the ownership structure at Crossroads-based Generator Studio — the first such change in the studio’s 15-year history — each helped transform the very landscape of Kansas City, said co-founder Mike Kress. “They fully capture the spirit of Generator,” he continued, announcing that veteran team members Peter Baird, Christina Franklin, and Andrew…
Former Hallmark, Crayola exec joins Reconciliation Services, shifting focus to equity of personal well-being
A nearly 20-year corporate veteran has joined one of the most prominent nonprofit operations on Kansas City’s east side — marking another new chapter for Troost-based Reconciliation Services as Kristen Harris starts work as its new COO. “This role is an incredible opportunity to combine my passion for community impact with innovative leadership,” Harris said.…
Super Dispatch names new CEO as one of KC’s top startups looks to next stage of growth
A new CEO for one of Kansas City’s best known tech startups is expected to lead the charge as auto transport platform Super Dispatch continues its transformation, said founder Bek Abdullayev, who moves into a new executive chairman role. The company on Tuesday announced Matt Bradley has assumed the CEO position at Super Dispatch, taking…