Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Science City at Union Station wins experience award
Science City at Union Station was named one of two worldwide recipients for a prestigious visitor experience award. The EDGIE Award, or Roy L. Shafer Leading Edge Award, for visitor experience was given to Science City last week by the Association of Science-Technology Centers, a nonprofit organization that represents science centers and museums. The award…
OP prescription software firm lands $2.7M
An Overland Park software company recently wrapped up a hefty funding round, according to its founder and CEO. Rx Savings Solutions, a business that works with other companies to manage employees’ monthly medications, secured $2.7 million in funding. Kansas City investors Dan Henry, CEO of NetSpend Corp., and Jeffrey Brown, chairman at StoreFinancial, led the…
LaunchKC winners reflect on ‘massive opportunity’
Once the dust settled on the LaunchKC grant recipient announcement, the champagne bottles popped. Founders from the 10 winning companies — parred down from a list of 500 — had reason to celebrate Friday afternoon between the promise of $50,000 and the chance to land some office space. Of the 10 recipient companies, six come…
Set your watch: 90 seconds with local innovators, entrepreneurs
It’s coming! Set your watch as we team up with FlatlandKC to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. “90 on the Clock” premieres Wednesday, Sept. 23, with Callie England, founder of Rawxies, as she talks about her East Bottoms business and its raw, vegan, and gluten- and soy-free treats. The five-part series continues each Wednesday as the 90-second…