Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
WillCo Technologies hiring 90 people after snagging energy-saving patent
The average american household wastes up to 61 percent of its energy input. Kevin Williams, CEO of WillCo Technologies, said that this is because of the way electrical grids are designed. Although the average consumer requires significantly less power during school and work hours, the grid keeps energy limits consistently high in order to sustain through…
Startland goes to Ireland with the Pipeline fellowship
This week, Startland News is traveling to Ireland with the Pipeline entrepreneurial fellowship program. Startland News editor-in-chief Bobby Burch is with the group as it hosts its finance module — in Belfast, Northern Ireland, and Dublin, Ireland — and celebrates its 10-year anniversary. Check out the video below for more information on the trip!
Meet Techweek Kansas City’s 2016 LaunchKC winners
After a morning evaluating 20 pitches at Union Station, a panel of LaunchKC judges revealed the 10 startups that each snagged a $50,000 grant. LaunchKC — which distributes $500,000 via 10, $50,000 non-dilutive grants — drew more than 400 tech startup applicants for the second year in a row. The 20 finalists included 11 from…
KCUR and Startland chat Techweek, Kansas City entrepreneurship
Startland News editor-in-chief Bobby Burch hopped on KCUR’s Central Standard to discuss Techweek Kansas City and challenges facing area startups. Listen to the conversation below. Special thanks to KCUR for sharing its content!