Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Victor Hwang illuminates the Kauffman Foundation’s entrepreneurial vision, new hires
Victor Hwang, the Ewing Marion Kauffman Foundation’s vice president of entrepreneurship, recently took to LinkedIn to map out his vision for 2017 and beyond. In addition to making a series of new hires, Hwang outlined the four main areas of focus for the foundation: entrepreneurial education, entrepreneurial ecosystems, market gaps and big ideas. “We are…
Global Prairie sues ag tech firm FarmLink for loan default
Kansas City-based marketing firm Global Prairie has filed suit against a local ag tech firm for defaulting on a loan, according to a document that was filed Nov. 14 in Jackson County Court. In the document, Global Prairie alleged that Kansas City-based FarmLink failed to fulfill payments on a promissory note in the amount of…
Judge: KC, St. Louis Tesla shops can remain open (for now)
As we said goodbye to 2016, Tesla — along with many other Americans — faced an uncertain future in the Show Me State. When the clock struck midnight, the auto maker’s license to sell cars in Missouri expired. This prompted the firm to close its three locations in Kansas City and St. Louis on Saturday — but not…
Eyeing a funding round? InvestMidwest deadline looms
The top investment forum in the Midwest is hoping to garner more applications from fast-growing firms in the Kansas City area. Now in its 18th year, the InvestMidwest Venture Capital Forum hosts investors from around the world that hope to hear from the region’s most-promising firms that need a boost of capital. Companies that presented…