Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Firebrand Ventures makes 4 investments in Midwest startups
Kansas City-based Firebrand Ventures is kicking off the summer with a series of startup investments. Led by managing director John Fein, Firebrand has signed a quartet of new deals supporting two pairs of tech startups in both Boulder and Austin. “We’re just incredibly excited to invest in these companies,” Fein said. “We think they’re the…
Kauffman Foundation dishes $840K to 8 area accelerators
The Ewing Marion Kauffman Foundation is hitting the gas on its support of area accelerator programs. As part of the 2016 KC Accelerator Challenge, the Kauffman Foundation announced Tuesday that it’s awarded a total of $840,000 in grants to eight local venture accelerator programs. “Our goal is to increase entrepreneurial success in Kansas City through…
Efficiency, innovative home construction are cornerstones for Prairie Design Build
David Schleicher was just looking for something to get back on track. In 2012, the president of Prairie Design Build, a house building company located in Kansas City, had watched his then six-year-old business begin to suffer because of the recent recession. Schleicher was desperately seeking a way to keep his head above water, not…
Listen: When the grind gets gloomy, experts discuss mental health challenges and entrepreneurship
About 72 percent of entrepreneurs have self-reported mental health concerns, according to a study done by the University of California San Francisco. More specifically, about 30 percent of entrepreneurs experience depression and about 30 percent experience ADHD, the same study found. In recognition of Mental Health Awareness Month, Startland News and Think Big’s May Innovation…