Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Networking with water balloons? Startup Games returns to Liberty Memorial lawn
With its official kickoff Friday morning, 1Week KC is returning in 2017 with an event to challenge area professionals with a variety of yard games near the Liberty Memorial. Presented by area recreation league KC Crew, the Startup Games are a relay-type competition in which participants are randomly broken up into teams and separated from…
Altruistic underwear maker MADI Apparel grows with chic, empathic approach
Hayley Besheer always considered herself to be a passionate and empathetic person. But what she initially struggled with was to figure out how to best contribute those skills to the world. “If you bring positive energy into the world, then you get it back,” Besheer said. “When you bring trust to the table, you get…
Area ag tech firm TechAccel expands to St. Louis
TechAccel announced Thursday that it will expand to St. Louis, Mo., opening office space within the Donald Danforth Plant Science Center, a nonprofit research center. Based in Mission, Kan., TechAccel is a venture and research firm that invests in advanced agriculture and animal health technologies. The development marks the first time the company has established…
TEDxKC announces a perspective-altering lineup for its summer event
Prepare to shift your perspective. One of the largest, independently-organized TEDx events in the world, TEDxKC has announced perspective-altering speakers for its summer event. With a theme of “perspective,” the ninth-annual TEDxKC is set for Aug. 18 at the Kauffman Center for the Performing Arts. Nearly 3,000 people attended TEDxKC in 2016 and, like years…