Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Heart-shaped goalllll: How city’s favorite parade of art, culture creates 150 openings for KC in 2026
Parade of Hearts scores new sculpture design as campaign looks down the pitch to World Cup potential A newly revealed sculpture design for the 2026 Parade of Hearts campaign is more than just the fiberglass from which it takes shape, Carmen Zuniga told a crowd gathered for a sneak peek at the prototype for the…
URL to IRL insights: KC analytics startup downloads $1.2M pre-seed round powered by coalition of VCs
The region’s investment community is rallying around an Overland Park tech startup that unlocks insights from videos online and beyond — and its trio of Kansas City founders is grateful to see local talent earning capital that more easily flows to coastal innovators. A $1.2 million pre-seed for dScribe AI is expected to fuel growth…
How KD Academy is redefining childcare as a pillar of KC’s economic growth
Editor’s note: The following story was written and first published by the Economic Development Corporation of Kansas City, Missouri (EDCKC). Click here to read the original story. In the heart of Kansas City, a state-of-the-art facility — embodying innovation in early childhood education and economic development — works day-in and day-out to meet the demands…
Switchyards opening ‘work club’ in historic East Crossroads space: ‘It’s an absolute stunner’
Think dive bar with deep focus, said Brandon Hinman, describing the “neighborhood work club” concept that Atlanta-based Switchyards is bringing to the East Crossroads this spring. It’s a third-space workplace with no hot desks, standalone offices, or tiered memberships. “We actually have been more inspired by working out of coffee shops, libraries, boutique hotel lobbies,”…