Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Photo gallery: With a Boulevard in hand, Techweek pours into KC
Hundreds of techies, innovators and entrepreneurs converged in Kansas City for the third annual Techweek KC conference, which launched Monday and runs through Friday. The Chicago-based conference series, which focuses on innovation and entrepreneurship, returned to the City of Fountains for a five-day conference, expo and festival. It is one of nine such events across…
Greitens eyes private investment dollars to fill MTC budget gap
A new, privately-managed innovation fund could replace a popular startup investment program that was dramatically slashed for 2018 amid Missouri’s budget crunch. The potential strategy change comes as a suggestion from the Hawthorn Foundation’s report to Missouri Gov. Eric Greitens, following the months-long work of an innovation task force charged with assessing the current state…
Prospect to prosperity: Blue Hills boosting neighborhood entrepreneurs (Video)
Economic development along Prospect Avenue requires a chain reaction across the community, Edgar Palacios said. “People need jobs to afford homes, so we need to create those jobs. We need to create some catalysts in this community,” said Palacios, Blue Hills Community Services executive director. “If we can have storefronts along Prospect, that attracts other…
10 BetaBlox firms to know before demo day
Kansas City-based accelerator BetaBlox announced the 10 companies pitching their companies during the program’s Sept. 23 demo day at The GRID. BetaBlox recently received a grant from the Ewing Marion Kauffman Foundation, as part of the KC Accelerator challenge. The 2017 demo day is sponsored by the foundation, BetaBlox founder Wes Bergmann said. This year’s…