Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Techstars Spotlight: GRIT Virtual builds 3-D tech into 2-D construction mindset
3-D should stay 3-D, said Chris Callen, CEO of GRIT Virtual. And with the rise of virtual reality and augmented reality technology, that philosophy can be applied to the construction of 3-D buildings, Callen said. Wichita-based GRIT Virtual is a software-as-a-service platform for large contractors. It uses VR software to streamline the workflow for construction…
Cherry Pit Collective offers community-first workspace for female artists, makers
For artists and makers, coworking is often more than just a preference for a non-traditional space – it can be a necessity. When Kelsey Pike graduated from the Kansas City Art Institute in 2011, she came to the realization that she wouldn’t be able to continue her craft — papermaking — without the tools and…
Under-the-radar innovators exchange challenges, answer ‘Why KC?’ (photo gallery)
It all comes back to time and money, Jennifer Rosenblatt said. “With a startup, things always take longer, and they always cost a lot more,” said Rosenblatt, co-founder of MusicSpoke. “Where we are now is not where I wanted to be.” Though selected as one of Startland News’ 2017 under-the-radar Kansas City startups, as well…
Fund me, KC: From poverty to center stage, singer/songwriter wants to give back
Editor’s note: Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for innovators to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who are you? My…