Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Five inspiration points in Westport’s new Freedom design showroom (Photos)
Carol Espinosa bears a striking grin as she bounds up the steps to the rejuvenation area at Freedom Interiors. Palpable excitement beams through her voice. “This is possibly my favorite part of the showroom,” she says, pointing out the lush green carpeting, comfy seating and 360-degree view of the renovated space at 4000 Washington St.…
Brazil to KC: Carol Espinosa showcases path to creativity, opportunity
She arrived in the United States with just two suitcases and her own creativity, but today Carol Espinosa fills a 7,000-square-foot Westport storefront with enough modern workplace designs to unpack for weeks, she said. “This company was built from nothing,” said Espinosa, founder of Freedom Interiors. “It started with no customers, no product offerings —…
American buying habits push Swappa to $70M in 2017 hand-me-down tech sales
Grown from a one-person, side-hustle project to a team of more than 30 people, Kansas City-based Swappa is swelling. The user-to-user marketplace for buying and selling used technology enjoyed its best year to date in 2017. The platform sold more than $70 million in hand-me-down electronics in 2017 — up about 17 percent from 2016, said…
BKS Artisan Ales takes measured approach with nano-brewery concept
It takes only about an hour for BKS Artisan Ales to sell out of its packaged bottles and cans each Saturday afternoon, Brian Rooney said. “We thought it would be great if maybe 40 people came in and maybe each of those 40 took a beer home,” said Rooney, a craft brewer who owns and…