Beach volleyball heavyweights, Olympians hitting KC sand for George Brett showdown

September 9, 2025  |  Nikki Overfelt Chifalu

Lance Windholz, Shawnee Mission Beach Volleyball; photo by Nikki Overfelt Chifalu, Startland News

Serial entrepreneur Lance Windholz hopes a high-profile weekend beach volleyball tournament — showcasing 24 professional players, including seven Olympians — will encourage more Kansas City athletes and enthusiasts to dig the sport he loves.

The George Brett 4v4 Volleyball Showdown arrives Saturday, Sept. 13, at Shawnee Mission Beach Volleyball. Two amateur teams are set to compete alongside six elite teams, featuring Olympians Phil Dalhausser, Taylor Crabb, Taylor Sander, Nick Lucena, Chase Budinger, Alex Ranghieri, and Carli Lloyd.

Shawnee Mission Beach Volleyball; photo by Nikki Overfelt Chifalu, Startland News

Windholz, owner of the beach volleyball complex in Shawnee, aims to make it an annual event, he said. For the inaugural showdown, he’s teamed with AVP Hall of Famer Steve Obradovich and Kansas City Royals legend George Brett.

“If you are even somewhat interested in volleyball, and you come watch these games, you’re going to fall in love with the sport,” Windholz said. “It’s like a heavyweight boxing match with just big plays back and forth, such a fast tempo. So what we want is to just make more fans of the game.”

“This is the highest level of volleyball in America and it’s coming to KC,” he added. “I think that’s just really cool.”

Click here to purchase tickets for the George Brett 4v4 Volleyball Showdown.

Beach volleyball is a sport on the rise at the national level, Windholz noted.

“You’ve got the AVP Beach that’s growing,” he continued. “You have indoor professional leagues that are growing. Colleges are expanding scholarships to include beach now, even several in the Kansas area. So there’s just a lot more opportunities to play at the next level.”

Shawnee Mission Beach Volleyball; photo by Nikki Overfelt Chifalu, Startland News

When Windholz bought Shawnee Mission Beach Volleyball in 2023, he said, he wanted to bring more professional events to the facility. Then through “dumb luck,” he connected with Obradovich — a professional beach volleyball player in the 1970s and 1980s — who runs a similar tournament in Newport Beach. 

“It was just a way to help these players make some money, grow the sport that he played and loved, and just kind of give back,” he explained. “After doing that, he knew he wanted to expand it.”

ICYMI: Why this serial entrepreneur bought ‘a giant beach in Kansas’ (and how he plans to make it KC’s next outdoor hot spot) 

Obradovich also happens to be childhood friends with Brett, Windholz noted. So when looking for places to take the tournament, Kansas City came to mind. Then when Obradovich saw the eight-acre Shawnee beach facility, which features 18 volleyball courts, a full service bar and grill and a two-tier courtside deck, a partnership was formed.

“He was like, ‘This is incredible; this is awesome,” Windholz recalled. “”You have all the courts right here. You got this whole deck for a VIP area. This is amazing. I’m going to bring this to Kansas City.’”

Shawnee Mission Beach Volleyball; photo by Nikki Overfelt Chifalu, Startland News

On top of the 24 professional players, there will be eight amateur players — one men’s team and one women’s team — competing, after they won a qualifying tournament in August.

“They get to play in front of all the fans against the best in the world and test their skills,” Windholz said. “It’s going to be intense. The pros are not holding back.”

​​”For those amateurs to play against people they watch on TV, their idols and Olympians, it’s pretty awesome,” he added.

Food trucks, vendors, a kids area with bounce houses, and a pros vs. joes area — where fans can test their skills against the professionals — are planned.

“We’re super excited,” Windholz noted. “We’re really bringing a new professional sport to Kansas City. These are Olympians, and people who have won major AVP tournaments this year. So really the best in the country are coming out to do a one day tournament for us. It’s gonna be awesome.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2025 Startups to Watch

        stats here

        Related Posts on Startland News

        Amazon HQ2 New Century Gardner

        Primed for HQ2? Gardner area was made for Amazon, Kansas legislator says

        By Tommy Felts | October 30, 2017

        Plans for bringing Amazon’s HQ2 to Southwestern Johnson County were laid in the 1800s, Bill Sutton said. “As soon as the (Santa Fe, Oregon, and California) trails divided here, all of this was in the cards,” said Sutton, a Kansas state representative whose district encompasses Gardner and Edgerton. “If the trails divided here, then guess…

        Ag tech startup Farmobile raises $18M round for global expansion

        By Tommy Felts | October 27, 2017

        Ag tech company Farmobile has reaped a substantial Series B funding round that positions the firm to rapidly accelerate across the world. The Overland Park-based company announced Friday that it raised $18.1 million to expand its data platform to help farmers mitigate risks and generate a revenue from the data they own. The round includes…

        Chucker, Julia and Susan Luetje

        10-year-old Leawood inventor in the running for $250K

        By Tommy Felts | October 27, 2017

        Kansas City entrepreneurs are known for their Midwestern hospitality, collaborative nature and humility. And each of those traits are expressed by 10-year-old inventor Julia Luetje of Leawood, whose entrepreneurial spirit is now on the national stage as part of a Frito-Lay’s Dreamvention competition. “I invented the Storm Sleeper because I used to be afraid of…

        Face it: Zoloz tech lets you to pay with a smile

        By Tommy Felts | October 27, 2017

        With a recently revealed new brand and broader strategic focus, Kansas City-based Zoloz is expanding its biometrics security offerings to include another unique human attribute: a user’s face. Formerly known as EyeVerify, Zoloz unveiled three new products — Zoloz Connect, Real ID and Smile — that CEO Toby Rush said will ensure trust and security…