LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Predictive tech gives KCMO smart weapons in the fight against potholes, crime
Kansas City is tackling its pothole problem using technology that aims to predict where they’ll emerge next, city officials said. The proactive approach also is targeting Kansas City’s crime rate. Government officials from Kansas City, Missouri, shared details about their experience with smart, predictive technologies during a panel discussion Tuesday afternoon at the Smart Cities…
Investing in the arts earns KC designation as UNESCO’s only ‘City of Music’ in US
Landing on a United Nations agency’s City of Music list reflects more than Kansas City’s century-old link to American jazz, said Jacob Wagner. “This designation is a recognition of our investment and commitment to music, arts and creativity as a driver of urban economic development,” said Wagner, faculty director of the Center for Neighborhoods at…
PayIt exec departs to launch Australia-based OpenCities office in KC
An executive with Kansas City-based PayIt has departed the company to open an area office for another government tech firm. Previously head of local government solutions at PayIt, Luke Norris now is leading the Kansas City office of Australia-based OpenCities, which is a provider of website and digital services for governments across the world. “The…
Cooking class curator wins Google-backed Startup Weekend competition
Nine teams made it through Startup Weekend, but only one team earned the dough: PopChef, which cooked up a platform to sign up for interactive kitchen classes with local chefs. PopChef co-founders Zack Kern and Ruby Montoya were ecstatic to win the competition, Kern said. In addition to receiving an hour of consulting with Lesa…

