LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Parlor KC

    Big food hall concept Parlor KC plans fall opening in Crossroads

    By Tommy Felts | April 23, 2018

    Parlor KC, a collaborative food hall now under construction in the Crossroads Arts District, hopes to serve as a laboratory and incubation hub for area chefs and restaurateurs. Eyeing a fall opening in the east Crossroads, Parlor will offer chefs and restaurateurs a physical space to test dishes and concepts on diners that want variety…

    lowest-cost small cities

    Looking for nation’s lowest-cost small cities for startups? No. 9’s in the KC metro

    By Tommy Felts | April 23, 2018

    A Kansas City suburb finds itself among the top 10 lowest-cost small cities for starting a business, according to a new nationwide report. Raytown, Missouri, lands at No. 9 on the ranking by personal finance website WalletHub — just below Cape Girardeau, Missouri, at No. 8. The rest of the top 10 is filled by…

    AI disruption

    Merit-based economy is an illusion ripe for AI disruption, talent coop founder says

    By Tommy Felts | April 20, 2018

    Organizing Midwest talent to use artificial intelligence and machine learning to combat societal challenges like income inequality could be a powerful tool for a new generation of problem solvers, said Brian Curry. “I truly believe in the possibility of artificial intelligence for changing the way we look at jobs, income, capitalism, poverty, wealth disparity, disease…

    Raja Ramachandran, Ripe.io, Sprint Accelerator

    Video: Check out 8 elevator pitches from this year’s Sprint Accelerator companies

    By Tommy Felts | April 19, 2018

    With a cohort of companies ranging from artificial intelligence to organic ice cream sandwiches, Sprint Accelerator demonstrates its strength by creating an environment where founders and their teams can learn and develop alongside disparate forms of innovation, Doug Dresslaer said. “They’ve all started realizing they can work together — they’re all on the same side,”…