LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Pepper

    GXPI-led $3.25M deal pushes Kansas City IoT firm Pepper over $15M investment mark

    By Tommy Felts | August 23, 2018

    Pepper topped $15 million in investments this week — adding to its ownership structure through a sizeable deal led by GXPI, the investment arm of Evergy. “This strategic investment by Evergy gives us a great partner in the retail electric utility industry where IoT is beginning to play a critical role,” said Scott Ford, CEO…

    Nearly $5M remains in Kansas angel tax credits as Aug 31 deadline looms; startups urged to apply

    By Tommy Felts | August 23, 2018

    The clock is ticking for Kansas angel tax credits to be awarded to growing startups in 2018, said Rachèll Rowand. “We are looking for innovative businesses in Kansas that are under five years old,” said Rowand, program manager for the Kansas Department of Commerce, which administers the state’s angel tax program. “The biotechnology industry is…

    big wins across KC

    Startland list reflects big wins across KC — but don’t get comfortable, warns founder

    By Tommy Felts | August 22, 2018

    Kansas City has traction, said Davyeon Ross, but the city and its support network must keep the ball moving. “It’s impressive how much these startups and companies are contributing to the community and the economy,” said Ross co-founder and COO of ShotTracker, reacting to data within Startland’s 2018 list of Top Venture Capital-Backed Companies in…

    Kansas vs Missouri investment

    Kansas-vs-Missouri investment record tied to state support for innovation, experts say

    By Tommy Felts | August 22, 2018

    The Sunflower State appears to set itself apart based on trends indicated by Startland’s 2018 list of Top Venture Capital-Backed Companies in KC. But does Kansas really have the competitive edge? Kansas companies are on average two years older than Missouri companies; they’ve raised more than four times as much capital than their Missouri counterparts;…