LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
Startup Crawl returning Oct 5 for First Friday with festival-style entertainment, innovation
Editor’s note: Startup Crawl and Startland News are both programs of the Kansas City Startup Foundation, though the content below was produced independently by Startland. Startup Crawl has a carnival feel to it, said Lauren Conaway, noting the returning event is positioned to help startups collide with people who wouldn’t typically encounter the early-stage businesses.…
MECA students to Goodwill: Everyone has a mission now — what else are you selling?
Editor’s note: MECA Challenge and Startland News are both programs of the Kansas City Startup Foundation, though the content below was produced independently by Startland. For more information on the relationship, click here. Goodwill must innovate and change with the times if it’s going to survive after 125 years in business, said Ed Lada. “The…
Prestio drives users to auto dealerships without traditional car buying pain points
Gone are the days of traditional car buying for Ben Anderson, the first customer of Kansas City-based startup Prestio. Anderson, an accounting professional at CBIZ, had grown deeply frustrated by auto dealerships, he said. In fall 2017, he turned to Prestio –– a first-of-its-kind software-as-a-service platform that allows customers to buy, trade, and finance vehicle purchases…
Crema co-founder details expansion experiment at Thinking Bigger breakfast
Crema’s work is all about proximity, said George Brooks, seeking to clarify potential misperceptions about the digital product agency’s foray into markets outside Kansas City. “We’ve been running an experiment,” the Crema co-founder told a crowd at Thinking Bigger Business Media’s recent Big Breakfast. “We’re from Kansas City, but probably 80 percent of our clients…