LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Bo Nelson, Thou Mayest Coffee Roasters

    Startup connector Thou Mayest closing Crossroads coffee shop, hints at new flagship

    By Tommy Felts | November 20, 2018

    Thou Mayest plans to shutter its Crossroads coffee shop — a popular collision point for startup leaders and community members — on Christmas Eve, founder Bo Nelson said this week, teasing a pivot to an enhanced wholesale operation and search for a new retail home. “This has been an amazing year of change for Thou…

    Kritiq to KC fashion designers: Don’t wear a label — create your own (Photos)

    By Tommy Felts | November 20, 2018

    As the Kritiq fashion show came to its booming, music-filled conclusion Sunday, the crowd, designers and models meshed into a sea of energy on the runway — fueled by the MADE MOBB and an interactive experience like no other in Kansas City, said Mark Launiu. “Street wear and hip hop — they just blend together.…

    Photo courtesy of Epic Aloha

    Epic Aloha: KC startup opens interactive, photo-ready experience in Hawaii’s biggest hotel

    By Tommy Felts | November 20, 2018

    Surrounded by lush Hawaiian scenery, Epic Aloha waves to vacationers with an unexpected ask: Trade the Waikiki sunshine for another kind of island escape. “It’s a really hard concept to talk about. It’s such a visual thing,” said Matt Baysinger, searching for words to describe the 6,000-square-foot Epic Aloha experience space. “Is it a selfie…

    Adrienne Haynes, SEED Law

    Opening KC to black entrepreneurs begins with teaching startup lingo, tearing down walls

    By Tommy Felts | November 19, 2018

    Most entrepreneurs operate within silos, said Adrienne Haynes, noting that black-run startups face particular — though not insurmountable — challenges becoming embedded in the Kansas City startup scene. Seemingly approachable community events and coworking spaces aren’t always as open as organizers think, added Quest Moffat, founder of Project United Knowledge, joining Haynes and Donald Hawkins,…