LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Jeff Shackelford, Digital Sandbox

    KCultivator Q&A: Jeff Shackelford loves livable KC, dreams of mopeds, relaxation in Hawaii

    By Tommy Felts | December 27, 2018

    Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space. Untapped potential and a community support system unmatched by most metropolitan cities amplify Jeff Shackelford’s ambition and maximize his…

    Chris Brown Venture Legal

    Chris Brown: 37 lessons from five years of being my own boss

    By Tommy Felts | December 27, 2018

    Editor’s note: The opinions expressed in this commentary are the author’s alone. Chris Brown is the founder of Venture Legal where he represents startups, freelancers, and small businesses. This column (originally published by Venture Legal) is intended to be general in detail and does not constitute legal advice. Five years ago I took a huge…

    Hayley Besheer, MADI Apparel

    MADI Apparel founder: ‘It’s not just underwear, it’s dignity’

    By Tommy Felts | December 21, 2018

    Hayley Besheer relocated her apparel company’s headquarters from Florida to Kansas City after discovering a vibrant entrepreneurial ecosystem and curious customer base, the founder of MADI Apparel said. “Here [in KC] it feels more like [customers can] come into our space and can learn about the mission and [in Florida] everything was sold on online,”…

    2018 Startups to Watch

    Year-end roundup: Checking in with Startland’s 2018 Startups to Watch

    By Tommy Felts | December 21, 2018

    It was a year of refinement, said Chris Goode, as well as a time to rejoice amid highs and lows at Ruby Jean’s Juicery. Startland checked in with the founder, along with his fellow 2018 Startups to Watch companies, to see if the past 12 months unfolded as predicted. While working to expand Ruby Jean’s…