LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Photo courtesy of Melanie Haas

    Mother stresses lack of parental consent for school devices amid privacy, development worries

    By Tommy Felts | February 19, 2019

    [Editor’s note: The following is part of a limited Startland series, exploring parent advocates’ objections to 1:1 technology initiatives, which typically put a tablet device in the hands of each student and are popularly used as classroom innovation models across Kansas City and the nation.] Digital dangers are lurking in Shawnee Mission classrooms, as schools…

    Questioning 1:1 initiatives: Tech devices don’t equal innovation, disillusioned parents argue

    By Tommy Felts | February 19, 2019

    [Editor’s note: The following is part of a limited Startland series, exploring parent advocates’ objections to 1:1 technology initiatives, which typically put a tablet device in the hands of each student and are popularly used as classroom innovation models across Kansas City and the nation.] A $20 million investment in tech-forward learning environments for the…

    Erika Klotz and Scott Hansen, Recruit PopBookings

    New Recruit self-service event staffing platform puts KC’s PopBookings in the big game

    By Tommy Felts | February 18, 2019

    While the Kansas City Chiefs might have narrowly missed their shot at the 2019 Super Bowl, the city was well represented as a source for event staffing at the game, revealed Erika Klotz, noting the power of Recruit, a new product from KC-based PopBookings. A client used the self-service platform to book 288 shifts for…

    Nia Richardson, KC Bizcare

    KCultivator Q&A: Nia Richardson an architect of startup support ‘born, made and raised on Prospect’

    By Tommy Felts | February 15, 2019

    Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Experience the world, engage with community, and execute ideas to get ahead — not only in life, but in building a legacy that stands the test of time, said Nia Richardson. A product of Kansas City Public…