LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
With new partner, Firebrand ramps up ‘founder-focused’ culture, aims to double fund
Firebrand Ventures is the right culture fit at the right time, said serial entrepreneur Ryan Merket. Joining the Kansas City-based venture firm as a partner alongside John Fein, Merket brings a wealth of experience from his time at Facebook, Reddit and Amazon, as well as five years as an angel investor, he said. “Looking at…
No Coast winners: Two rapidly growing KC tech startups championed
Tech leadership and innovation know No Coast, said Ryan Weber Friday night as the KC Tech Council revealed its inaugural award show honorees. Beneath the glittering chandeliers of the Abbott luxury event space — and surrounded by elaborate set pieces and balloon art — Weber and the KC Tech Council team announced winners in four No…
DEG execs reflect on $100M+ exit: Join an armada before success puts a target on your back
Riding into battle solo won’t help a company win the war that is business, Neal Sharma told a crowd of ACG Kansas City members gathered to hear details behind the exit of homegrown marketing giant DEG. “One of the things we realized three years ago — about DEG — is it was a completely successful, self…
KC Outpost at SXSW: LaunchKC sparking interest in Kansas City-fueled Next-Gen tech talk
LaunchKC has landed in Austin for SXSW and is planting a flag in the ground for Kansas City this weekend, said Drew Solomon. Set for Sunday at the popular bar Maggie Mae’s in Austin, KC Outpost returns with presentations featuring expert speakers from Virgin Hyperloop One, Garmin, FishTech Group, Mastercard and other high-profile organizations, said…

