LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
ShotTracker partners with entire NCAA conference, taking shot at potential in-game analytics
The game is all about proliferating ShotTracker’s technology, said Davyeon Ross, announcing a new partnership with the Mountain West conference to spread the Kansas-born stats-and-analytics tech further across collegiate basketball. Ross’ goal: nothing short of overhauling sports. “The Mountain West continues to stand out for being a pioneer in adopting the latest cutting-edge technologies,” the…
No, Dwolla’s Monetery conference isn’t just about money; it’s an inclusive tech challenge
Though Monetery aims to be a mix of seminars, networking and investing opportunities, the secret to maintaining the Midwest tech conference’s value-positive vibe is its intimacy, said Steph Atkin. “We want to make sure that there is an opportunity for all our startups, all our venture capitalists, and our speakers, to meet and connect,” continued…
Break Free KC drops beat on cultural stereotypes, aims to rebrand hip hop
Hip hop culture in Kansas City is misunderstood, James “Sug Easy” Singleton said, explaining his mission to help local artists break free of stereotypes and live their passion with authenticity. “When I have a 88-year-old lady at my camp seeing her grandson — who came in with a negative notion of what hip hop was going…
Tenacious Scollar CEO to international investors: Look me in the eyes and try to tell me ‘no’
With a year of hustle well under way, you can’t break Scollar’s stride, Lisa Tamayo said as she prepares to take the stage in front of a 25,000-plus person crowd May 20 at the Collision tech conference in Toronto. “[I believe] 15,000 people applied to present a pitch and they whittle that down to 60…

