LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Rhonda Dolan, on-demand personal assistant Udo honored as Chamber’s Entrepreneur of the Year
A lunchtime affair at the 2019 Greater Kansas City Chamber of Commerce’s Small Business Awards quickly turned from celebratory mingling to shock and awe for Rhonda Dolan. “For [the Chamber] to recognize my efforts over the last year, which have been pretty intense, means a lot,” said Dolan, founder and CEO of Udo, reflecting on her…
Atlanta-based Opportunity Hub announces plans for KC minority accelerator
Opportunity Hub is about building strength in numbers, said Rodney Sampson, a feat that can only be accomplished in Kansas City through inclusive and intentional ecosystem building. “The bottom line is that it takes everybody to be a stakeholder at some level,” said Sampson executive chairman and CEO of Atlanta-based OHUB. “The thesis of a…
Can KC build the next billion-dollar company? ‘We have the internet here too’
Ambitious startups need to believe they can become Kansas City’s next billion-dollar company, said John Thomson, urging confidence — and the ability to roll with the punches — in the face of risk. “Accomplished entrepreneurs who I’ve met … they just did it. Of course it was risky, and it might fail, but they went and…
KC’s MixTape Monkey curates 11 million users through hip hop streaming service
Taking a long sigh, an underground mixtape mogul logs off from a live Q&A session with customers. Inside his two-bedroom downtown Kansas City apartment, Mark Serrano stares out a window overlooking the corner of 12th and Walnut streets. “Online I have this huge community, itʼs overwhelming,” said Serrano, referencing his staggering global user base of…

