LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Competitive scoring for medical marijuana licenses pit startups against time as window narrows
Missouri entrepreneurs hoping to roll into the multi-million dollar medical marijuana industry first must jump a number of hurdles. Step one: Obtaining a license. “Missouri is very competitive,” said Dre Taylor, founder of Nile Valley Aquaponics. “So you know, if you’re trying to win the application, you need to have your ducks in a row.”…
Chris Harris transformed a blighted neighborhood with a golf course; now his effort is hitting the road
Teaming up with America’s car clubs is driving a local community change effort to a nationwide scale, said Chris Harris. “I don’t want to stop here,” said Harris, owner and operator of the Harris Park Midtown Sports and Activities Center — officially shifting gears to a “Phase 2” after seeing the positive change caused by…
Father turns grief over son’s loss into healthtech solution for speedier medical records transfers
Chris Jones’ quietly sunny disposition belies the hard knocks peppered throughout his past. Then again, the full-time consultant, masters candidate, and now startup founder sees all past experience as a catalyst for growth, he said. “Everything you’ve been through in life prepares you for this moment, now,” said Jones, founder of MatchRite Care. “So you…
MADE MOBB building streetwear experience, empire with new Crossroads retail store
MADE MOBB’s growing footprint in Kansas City isn’t because of luck, said Mark Launiu, as the streetwear apparel company plans to open its third retail location in July. “If I’m honest with you, this is hard. It’s a lot of work to push the brand and reflect the culture,” said Launiu, co-founder of MADE MOBB/MADE…

