LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Startup advocates to next mayor: Make KC more attractive to tech talent, women, innovation
Months of candidate forums are complete. The door bells have been rung. Selfies taken. As the Kansas City mayor’s race heads to the polls Tuesday, the candidates are all business when it comes to courting the startup community’s vote. Jolie Justus — who has branded herself as the next “neighborhood mayor” — and Quinton Lucas…
Jolie Justus’ open letter to startups: In many ways, the city has failed you — let’s do better together
[Editor’s note: Startland News invited Kansas City mayoral candidates Jolie Justus and Quinton Lucas to compose open letters to address their potential constituents in KC’s entrepreneur community of startups, makers, creatives and risk-takers. Justus’ response is below. Lucas did not participate. The vote is set for Tuesday, June 18.] I trust this community to see…
Take a peek: Industrious offers glimpse of what new Plaza coworking space could look like
Startup energy will soon take hold on Kansas City’s Country Club Plaza, as Industrious — the nation’s largest coworking space — prepares to set up shop in a 30,000-square-foot chunk of the historic retail and entertainment district, the company announced Thursday. “Kansas City is a dominant market in the Silicon Prairie. As one of the…
Readers asked, city answered: No rainbow crosswalks in KC, but earth tone design submissions welcome
Kansas City decision makers are welcoming advocates of a rainbow crosswalk to walk the line and make their passions known — so long as they’re willing to get creative. “Your article sparked some great conversation within our department too,” Maggie Green, KCMO public works information officer, said in reference to active social media conversations ignited by…

