LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Natural fit: Ruby Jean’s opening new juicery inside busy Whole Foods
The fresh-pressed, multi-year deal to open a brick-and-mortar Ruby Jean’s Juicery inside a high-traffic Whole Foods location puts Chris Goode in a position to scale his clean concept even further beyond Kansas City, he said. “We’re in the healthy food space and Whole Foods has cornered that market pretty broadly. With its parent company now…
Major Kansas City grocery chains stock SERV Nutrition less than a year into business
Doing good is more than just a motto for SERV Nutrition — it’s the state of the startup’s operation seven months into business, Isaac Collins said as the company’s patented protein pods hit shelves at Price Chopper and Hen House stores across the metro. “Online sales have been going well, but we saw a great…
KCMO turns to entrepreneurs for new ideas on budget support; Advocates to rally at work sessions
Raised voices and a commitment to civic engagement earned entrepreneurs an additional $350,000 in city support for the 2019 budget year and a second attempt is about to begin, explained Rick Usher. “It really goes back to when the resident work sessions started in 2018,” Usher, KCMO assistant city manager for entrepreneurship and small business,…
Biotech firms: Health innovation can’t grow in KC with wet lab space in such short supply
ELIAS Animal Health is advancing a technology that can fundamentally change how cancer is treated in both humans and animals, said CEO Tammie Wahaus, yet finding lab space in the metro has been one of the biotech startup’s biggest tests. “We’re doing a lot of cell culture work, which requires wet lab space, but there…

