LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Kansas City

    New in KC: Tech talent returns to his hometown 20 years after leaving a city ‘hollowed out at its core’

    By Tommy Felts | October 3, 2019

    Editor’s note: New in KC is an ongoing profile series that highlights newly relocated members of the Kansas City startup community, their reasons for a change of scenery, and what’ they’ve found so far in KC. Click here to read more New in KC profiles. Josh Wood describes his journey in tech as varied, not…

    Tim Yu, Pluto Money

    New in KC: FinTech founder finds more than flyover fountains amid high-profile KC accelerator

    By Tommy Felts | October 3, 2019

    Editor’s note: New in KC is an ongoing profile series that highlights newly relocated members of the Kansas City startup community, their reasons for a change of scenery, and what’ they’ve found so far in KC. Click here to read more New in KC profiles. Tim Yu hadn’t given Kansas City much thought — then…

    Vinay Kumar, 9Star

    New in KC: Austin transplant sees wide-open spaces for growth, startup potential

    By Tommy Felts | October 3, 2019

    Editor’s note: New in KC is an ongoing profile series that highlights newly relocated members of the Kansas City startup community, their reasons for a change of scenery, and what’ they’ve found so far in KC. Click here to read more New in KC profiles. Hiring a team in Austin, Texas, was “literally impossible,” Vinay…

    Austin Wilson, UrbanLeap

    New in KC: GovTech startup leader goes remote, relocating for KC costs with West Coast pay

    By Tommy Felts | October 3, 2019

    Editor’s note: New in KC is an ongoing profile series that highlights newly relocated members of the Kansas City startup community, their reasons for a change of scenery, and what’ they’ve found so far in KC. Click here to read more New in KC profiles. Kansas City’s got two things going for it: a growing…