LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Is KC getting lapped? Kansas City scores No. 13 among Top 25 Midwestern cities in M25 ranking
Kansas City is maintaining a spot firmly in the middle of the pack among the top 25 Midwestern startup cities — in large part thanks to a $100-plus million growth equity investment in PayIt earlier this year, according to a new ranking by M25. The mega-round for Kansas City’s leading GovTech startup kept the City…
Plexpod rebrands womxn-led Herspace coworking concept with InnovateHER KC partnership
A year after Plexpod unveiled its Herspace concept at Westport Commons, a womxn-centric community and networking organization is partnering with the coworking leader to provide reinvigorated programming and support for startup leaders, Lauren Conaway said. “We’re really excited to show off this beautiful gathering place that the Plexpod team has created,” said Conaway, founder and…
H&R Block’s $2M investment in KCRise Fund: Corporate engagement can’t stop with one check, CEO says
Entrepreneurial energy surrounding such startups as Bungii and PayIt made a $2 million investment in the KCRise Fund an easy choice for Jeff Jones and his team at H&R Block, the high-profile CEO said. “When we think about the different pillars of how we want to give back to the community, taking a stake in…
Photos: Startup Crawl KC draws 1,000+ to the Crossroads, despite First Fridays overhaul
Mission accomplished, said organizers of Startup Crawl KC, announcing record attendance during the fifth showing of the innovation expo. “Best Startup Crawl ever,” said Gerald Smith, co-founder of Plexpod — which played host Oct. 4 to one of the Crawl’s three stops at its Crossroads Arts District location. More than 1,000 guests descended on the…

