LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Grab your Zhoug sauce: Lawrence-built eatery launching brand across KC (starting with this famous food spot)

    By Tommy Felts | May 14, 2025

    Shuttered for three years, the former d’Bronx pizzeria space — the now-defunct hometown brand’s original location along 39th Street’s famed “Restaurant Row” — is reopening Wednesday with a fresh look and flavors from the other side of the globe (via a Kansas college town). Zhoug Mediterranean is expected to debut its fare at 3904 Bell…

    Homegrown startups can redefine KC, leader says; they just need help surviving long enough to do it

    By Tommy Felts | May 14, 2025

    Editor’s note: The following is the third in a four-part series exploring the verticals and impact of initiatives within the Economic Development Corporation of Kansas City through a paid partnership with EDCKC. Leave KC better than you found it: How matching growth to city’s needs is paying off Wrong tool can wreck a neighborhood; Precision development…

    This AI scans for auto damage in 30 seconds; Here’s how it’s gaining instant trust, KC tech industry veteran says

    By Tommy Felts | May 13, 2025

    A growing number of automotive-sales and related businesses are turning to Click-Ins, an AI-assisted startup on a rapidly upward trajectory, to solve a long-standing problem: how to inspect vehicles quickly, accurately and consistently without relying solely on human judgment.  But the value isn’t in replacing humans in the workforce, said Josh Parsons, a 20-year auto…

    Power moves: Electric vehicle infrastructure stalled in Kansas where liquid fuels still dominate

    By Tommy Felts | May 13, 2025

    Editor’s note: This article was written for a class at the University of Kansas’ William Allen White School of Journalism and Mass Communications and distributed through the Kansas Press Association. The number of people buying electric vehicles in Kansas is steadily growing, and as the number increases, the need for accommodation will be balanced with…