LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
PawConX to launch social networking for dogs; fetching beta test feedback now
Most dogs adapt quickly to social situations, said Kwinton Scarbrough, but their two-legged companions can be more complex and anxiety-ridden about meeting new people. “We’re creating a way for dog owners to socialize, connect and collaborate without having to give away their personal information,” said Scarbrough, CEO and founder of PawConX, a free mobile social…
7 ways to deck the halls in Kansas City style
Editor’s note: Below you’ll find a list of seven ways to spruce up your holiday decor courtesy of Kansas City creatives. Click here to check out the rest of Startland News’ 2019 Gift Guide. Handpainted ornaments Bright and unexpected, Ampersand Design Studio ornaments hope to make a modern splash on the bows of traditional Christmas…
5 gifts for yourself (courtesy of KC makers)
Editor’s note: Below you’ll find a list of five gifts you can snag for yourself amid the holiday shopping madness. Click here to check out the rest of Startland News’ 2019 Gift Guide. Soaps and bath bombs Handmade in Westport, Bear Soap Co. is an extension of Midcoast Modern and provides non-toxic soaps and bath…
10 gift exchange ideas from Kansas City startups
Editor’s note: Below you’ll find a list of 10 ideas for your next office or family holiday gift exchange — each from a Kansas City startup or maker. Click here to check out the rest of Startland News’ 2019 Gift Guide. wlle drink sweater Made by Sandlot Goods, the WLLE drink sweater uses the insulating…

