LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Meet the half-dozen, seasoned KC founders joining Pipeline’s latest fellowship class
Nearly half of the new class of Pipeline fellows hail from Kansas City startups, revealed the high-profile entrepreneur network Thursday at the Pipeline Innovators Daytime Showcase. Among those Kansas City founders taking the stage during the announcement: Dominique Davison, PlanIT Impact; Kyle Ginavan, OneHQ; Bo Lais, Lula; Luke Lim, Tile Five LCC; A.J. Mellott, Ronawk…
2020 Startups to Watch: Destiny drops into debt-laden users’ lives as startup’s dominoes fall
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch. The founders behind Destiny owe a debt to the platform’s early adopters, said Parker Graham, eager for the FinTech startup’s…
2020 Startups to Watch: Boddle evolves from mere gamified edtech to vital classroom tool
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch. Education needs an overhaul and Boddle Learning is driving the change from the front of the classroom, declared Edna Martinson. “Its…
2020 Startups to Watch: Stenovate streamlines transcription with legal tech breakthrough
Editor’s note: Startland News selected 10 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2020’s companies. Click here to view the full, ranked list of Startups to Watch. It’s all systems go for Kansas City-built Stenovate, as the legal tech startup nears public launch with just the right mix…

