LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Three months’ rent in 24 hours: How Chiefs’ Super Bowl run already MADE one brand’s 2020
Super Bowl Sunday was a holy time for members of the MADE MOBB, but it was hardly a day of rest for the team behind Kansas City’s most iconic streetwear brand. After prepping the custom T-shirt press in the back of MADE’s Crossroads storefront late Saturday — in hopes of a new, limited drop celebrating…
Chiefs’ victory parade forces TEDxKC to call an audible, move sold-out event to June
The sold-out return of TEDxKC will see a delay of game, as organizers push the popular event back four months to make room for the Kansas Chiefs’ Super Bowl victory parade and rally Wednesday. “For a couple of weeks, we have been doing the calculus on what we would do if the Chiefs won the…
LaborChart builds its value with ‘robust’ Series A capital injection from Five Elms
A recently closed injection of growth and scale capital will help Kansas City-based LaborChart strengthen its team, expand the company’s market position and accelerate domestic and international growth, said Ben Schultz. The move — finalized in the final days of 2019 and announced Thursday — is expected to jolt the team from a headcount in…

