LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Post-exit detour takes founder on a journey back to a time before plastic ruled the world
Living as determined “plastic haters,” the husband-and-wife duo behind Detour Goods craft wooden toys as a callback to higher-quality manufacturing and a time before entertainment was dominated by technology. “I think we’re living in a day and age where we’re just so addicted and connected to our screens,” said Jordan EuDaly, co-owner of the Kansas…
Testing an idea? Startup matchmaker aims to make Wichita the ‘Pilot Capital of the World’
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…
Startups, offices in path of Chiefs parade closing to party amid travel concerns
A long-awaited parade and rally celebrating the Kansas City Chiefs’ Super Bowl victory is set to snarl traffic across the metro Wednesday, shutting down much of the city’s downtown-to-midtown business districts — rippling across a startup community eager to join in the fanfare. Set for 11:30 a.m. Wednesday, the parade is expected to draw more…

