LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
The Village KC plans STEM camp, financial literacy efforts to help KCMO teens unlock potential
A new sense of freedom is on the horizon for Kansas City teens as The Village KC opens its doors and empowers young people to find their futures. “Freedom, to me, is access to opportunities that allow you to live well,” Di’Anna Saffold, founder and executive director, explained of ways The Village KC aims to…
Startup Road Trip: Student-led KU Blockchain Institute has high-tech dreams with graduation nearing
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LAWRENCE…
‘Scarlet Knight’ cuts through comic book stigma with real-life entrepreneur, brand crossovers
Continuing his comic book quest to capture the realities of urban life, Juaquan Herron returns to drop the Scarlet Knight’s second volume — this time featuring some recognizable Kansas City faces, he said. “It’s just one of those things where you definitely have to figure out other avenues to make the brand bigger — bigger…

