LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Megh Knappenberger super bowl confetti

    Megh Marks History: Artist crafts Chiefs-inspired painting from on-field Super Bowl confetti

    By Tommy Felts | February 15, 2020

    While most Kansas Citians were shouting from the rooftops in the seconds after the Chiefs Super Bowl victory, Megh Knappenberger was quietly writing down on the back of a grocery list an idea to capture the joyous spirit of the big win through artistic expression.  “I saw the confetti raining down on the players and…

    Crowd chiefs parade eb systems

    How many fans packed parade route for Chiefs? Crowd counting a touchdown for KC’s EB Systems

    By Tommy Felts | February 15, 2020

    While a sea of red greeted Chiefs players Feb. 5 outside Union Station, many fans skipped the official victory rally honoring the world champion football team — opting instead to fight for their right to party nearby, according to crowd data from an emerging Kansas City startup. “Harsh weather and a drunk driving incident on…

    Tea-Biotics Kombucha, 39th Street

    Booch! (There it is): Tea-Biotics pours onto 39th Street with its first Missouri kombucha taproom

    By Tommy Felts | February 13, 2020

    The “booch” biz is booming and Tea-Biotics Kombucha is bottling growth with its first taproom in Missouri.  “We’re really pleased to be growing and also seeing new people, locals, coming in all the time,” said Lauren Klein, who oversees day-to-day operations at the kombucha startup’s latest taproom — the first to be brewed outside of…

    2020-2021 Kansas City, Missouri, city budget

    Proposed KCMO budget includes $4.8M for zero-fare transit — cuts LaunchKC, KCSourceLink funding

    By Tommy Felts | February 13, 2020

    A newly proposed city budget for Kansas City, Missouri, holds steady at $1.73 billion — making room for Mayor Quinton Lucas’ zero-fare transit program, while appearing to scale back funding for entrepreneur support across the city. KCMO would remove $50,000 for the LaunchKC program and $75,000 for KCSourceLink, if the submitted budget is approved, according…