LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Charlie Hustle named TeamKC MVP for KC Heart icon, unveils trio of summer charity events
Charlie Hustle’s KC Heart icon gained regional notoriety after a high-profile association with the World Series-winning Kansas City Royals, but now the brand is helping put Kansas City on the global stage with its simple, but historically-rooted design, said TeamKC. The vintage-inspired clothing company earned the TeamKC MVP award Friday for its work to collaborate,…
Tohi ventures down a Midwest ‘rabbit hole’ to discover a rare berry good enough to drink
Tohi Ventures is on a quest to save the planet — one rare-berry infused beverage at a time. “I was literally doing Google research on unique ingredients, specialty crops … these one-ingredient wonders,” explained Shari Coulter Ford, CEO and co-founder of Tohi Ventures — maker of Tohi, an antioxidant-rich beverage available in four, all-natural flavors. …
‘Not a good look’: Amid budget cut criticism, Mayor Q shuffles $25K between small biz support groups
Editor’s note: Startland News is a program of STARTLAND, an ecosystem-building organization that is among the participants in an informal coalition of entrepreneur support groups hoping to increase funding for small business support in the 2020-2021 Kansas City, Missouri, budget. This story was produced independently by Startland News’ nonprofit newsroom. Responding to sharp criticism of…
KCSourceLink’s budget clapback: Startups generated $37.6M in KCMO earnings taxes
Editor’s note: Startland News is a program of STARTLAND, an ecosystem-building organization that is among the participants in an informal coalition of entrepreneur support groups hoping to increase funding for small business support in the 2020-2021 Kansas City, Missouri, budget. This story was produced independently by Startland News’ nonprofit newsroom. Financial backing for entrepreneur support…

