LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
KC arts groups ‘left reeling’ after MO governor slashes millions from budget
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. Months after area arts and culture nonprofits saw a loss of funds from the National Endowment for the Arts, Gov. Mike…
Transportation company’s move to consolidated HQ expected to bring 250 workers to KC site
Consolidating five locations into a single, state-of-the-art Kansas City campus means Master’s Transportation — a leading provider of commercial buses and vans — will relocate 130 Missouri employees to its new headquarters, with plans to expand to 250 by the end of the year, the company said. “This expansion reflects the company’s rapid growth and…
Inspiration took him to a dark space; why ‘Macbeth KC’ creator wants to trap audiences in a world with no heroes
An immersive experience set in a post-apocalyptic world — the brainchild of Kansas City artist and designer Keyon Monte — transforms an iconic Shakespearean tragedy into a warped, high-fashion human drama staged within a downtown coworking space. “Macbeth KC” removes the polish and distance often seen in adaptations of William Shakespeare’s works, said Monte, describing…
Marma launches sister brand to fit weight loss support with women’s health needs
Weight loss support wasn’t originally in the plans for Marma — the only OB-GYN and registered dietician-approved nutrition platform for women during their reproductive years — shared co-founder Meredith McAllister. But with the rise of GLP-1 medications, she and co-founder Victoria Weber saw the opportunity for a nourishing, evidence-based approach to weight loss support. In…

