LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Rebecca MacKinnon, SoulFIRE Health, at the NXTSTAGE Community Health and Vibrancy Pilot Competition

    Overland Park startup wins four pilot projects through NXTUS health competition

    By Tommy Felts | July 1, 2022

    Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…

    Connectivities by Dementia Engagement Solutions

    Inside-the-box thinking: Veteran entrepreneurs craft memory care tools to engage dementia patients

    By Tommy Felts | July 1, 2022

    The founders of one of Kansas City’s celebrated small businesses are launching a new solution for dementia care: a curated, monthly subscription box full of themed engagement activities and tools designed to improve patients’ quality of life. Prairie Elder Care’s Michala Gibson and Mandy Shoemaker originated the idea for the Connectivities subscription tool during the…

    mySidewalk team in Kansas City

    KC data platform mySidewalk partners with GoDaddy to launch online economic insight tool 

    By Tommy Felts | July 1, 2022

    A new tool from Kansas City’s mySidewalk and GoDaddy’s Venture Forward research initiative is expected to give local and regional policymakers in the U.S. unprecedented — and direct — access to information on the economic impact of more than 20 million microbusinesses, said Stephen Hardy. “At mySidewalk, we work every day with leaders across the country…

    La’Nesha Frazier and La’Nae Robinson, Bliss Books and Wine; featured on BuyKC

    Top emerging business finds its bliss as city uncorks bookstore’s ability to serve wine 

    By Tommy Felts | June 29, 2022

    A city ordinance change is expected to move one of Kansas City’s only Black-owned bookstores closer to its chilled brick-and-mortar location — popping the cork on Bliss Books & Wine’s ability to serve its namesake beverage once the Midtown storefront opens. “People have been waiting a very long time for this storefront and have been working…