LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    David Roberson, Azella, Pure Pitch Rally

    Pure Pitch Rally set for October return at Burns & Mac HQ; startups competing for $1M+ in cash, prizes

    By Tommy Felts | August 13, 2022

    A new backer — one of Kansas City’s biggest corporate names — will help amplify the laser-focused mission of the Pure Pitch Rally, said Karen Fenaroli, announcing open applications for the 2022 startup competition. Burns & McDonnell, an industry leader in construction engineering, joins the Pure Pitch Rally as a major sponsor of the annual…

    U.S. Transportation Secretary Pete Buttigieg speaking at SXSW; photo by Channa Steinmetz/Startland News

    Five KC-area projects get green light for $48.2M in federal funds to bolster supply chain, support racial equity, economic growth

    By Tommy Felts | August 12, 2022

    A federal push to make U.S. transportation systems safer, as well as more accessible, affordable, and sustainable will boost a handful of Kansas City modernization projects — including two that would reconnect east-west communities within the metro, the nation’s top transportation official announced Thursday. Nearly $48.2 million in funding is slated for local planning and capital…

    Mike Plunkett and John Thomson, PayIt

    ROI from PayIt’s recent $90M investment displays value of MTC’s early support, agency says

    By Tommy Felts | August 12, 2022

    Marquee successes for two Show Me state companies — including a massive funding round for one rapidly growing Kansas City govtech scaleup — show the value of Missouri Technology Corporation’s early stage investment programs, said state and agency officials Thursday. A key example, they touted: PayIt, a SaaS platform that simplifies interactions between government agencies and…

    Window wordplay: More than meets the eye for lettering artist with a hand in Cafe Cà Phê’s new look

    By Tommy Felts | August 11, 2022

    Andrea Bosnak’s name and face might not immediately look familiar, but many Kansas Citians have definitely seen her signature work across the metro. The Spur & Serif lettering artist’s craft is featured at local hotspots like The Nelle, Café Corazón, Alma Mader Brewing, Classic Cookie, Rye, and now Cafe Cà Phê’s new brick and mortar…