LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
System set up to ‘suck the life’ out of formerly incarcerated people takes a hit with new microloan deal
A recently announced agreement is expected to help returning citizens break a cycle of struggle that’s historically been reinforced by a criminal justice system advocates say is set up to make them fail, said Kyle J. Benson-Smith. The Kansas City District SBA Office and two local nonprofit organizations held a public signing ceremony Wednesday afternoon…
Is Wichita the next tech hotspot? Startup week organizer says pieces are falling into place
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. After…
‘You Belong Here’: Add these 10 GEW events to your calendar (then keep clicking)
Global Entrepreneurship Week is returning to Kansas City in November with the ability for attendees to build their own week-long schedules from more than 150 planned virtual and in-person sessions. With a theme focused on inclusion, the wide-ranging options offer resources and insight for solopreneurs and small business to scaling startups — regardless of geography.…

