LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    MO-built app enhances AMBER Alert system, rallying users to search for missing children

    By Tommy Felts | October 20, 2022

    People care about saving missing and exploited children, said Josh Schisler — but the current alert system is outdated, leaving members of the public without a clear understanding of how they should respond to alerts.  “I think there is no shortage of people who would be happy to take a few minutes from their day…

    RNAi-tech startup takes lead from psychotropics, medical cannabis veteran with new CEO pick 

    By Tommy Felts | October 20, 2022

    ST. LOUIS — Steve Meyer sees opportunity in RNAissance Ag — an offshoot Kansas City-grown TechAccel — especially its portfolio of safe biopesticides and novel RNAi manufacturing technology. “I believe the full potential of RNAi-based solutions in agriculture is yet to be seen,” said Meyer, the company’s new CEO. “This innovative technology not only has…

    KC firm invests $56M in LGTB+ owned 10KC to reimagine a more inclusive workplace (that employees won’t want to leave)

    By Tommy Felts | October 19, 2022

    A funding infusion from a leading Kansas City venture capital firm comes at a critical time as employees struggle to connect in a hybrid work world, said Ten Thousand Coffees (10KC), announcing its first institutional raise since the company’s 2014 formation in Toronto. Originally bootstrapped, 10KC will use the $56 million investment from Five Elms…

    Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

    By Tommy Felts | October 19, 2022

    A new ale crafted in collaboration between one of Kansas City’s biggest brands and the city’s first Black-owned brewery is expected to commemorate “a true American treasure,” said Kemet Coleman — as well as send 100 percent of its proceeds to the Negro Leagues Baseball Museum. The Buck O’Neil Barrel-Aged Saison honors the late first…