LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
UMKC top student entrepreneur’s refrain: It isn’t how many ideas you have, it’s what you do with them
Improvising is vital in jazz and entrepreneurship, noted Tate Berry, UMKC Student Entrepreneur of the Year. A double major in jazz studies and business administration, Berry is well-versed in both. “Composing music is a very long collaborative creative process, which has given me the skills to look at intricate problems from a distance and develop…
Marsha Willis joins Facebook accelerator to boost 30K-strong community of Black-owned businesses, supporters
Marsha Willis’ decade-long journey of supporting Kansas City-based, Black-owned businesses is headed to the next level — thanks to a funding infusion from Facebook and Willis’ own focused commitment to providing elevated experiences to the online community she’s built. “Our focus is to create a centralized place where we can share resources and education for…
The Popper drips with KC: Why this award-winning brand won’t quit ‘until the aliens on other planets know’ his city
Walter Edwin is better known as the Popper, but it might as well be “KC,” he said. His love for Kansas City has inspired both his music career and award-winning apparel business. As a performer, he’s rapped about his hometown on his singles “I’m KC” and “For the City,” and as a collaborator on Tech…
10 finalists vying for ‘Fan Favorite’ in AltCap Your Biz competition; Here’s how to vote
AltCap’s marquee GEWKC competition for emerging entrepreneurs is returning in November, but fans of the businesses can cast votes now to determine a $2,500 “fan favorite” winner at the coming pitch event. Ten finalists for the AltCap Your Biz competition were announced this week. The live pitch day is set for Nov. 17 at iWerx…

