LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Saile closes $1.35M round; set to double team in 2023 as mass production of ‘robots for salespeople’ under way
A Kansas City startup building an army of “Sailebots” — an artificial intelligence solution to a classic industry problem — impressed its new lead investor with its customized approach that avoids a “one size fits all” strategy. “I’ve been in sales and marketing automation for 20 years,” said Lisa Calhoun, founder and managing partner at…
Bored by your holiday spread? You butter believe these artisanal flavors will make taste buds give thanks
Imagine a world with only vanilla ice cream or plain yogurt, Chris Buono challenged. “Of course, it’s inconceivable now because we have hundreds of different flavors of each of those,” said Buono, founder and CEO of Overland Park-based Buon-Riche Foods. “But I feel like that’s kind of where we are with butter and I just…
Business advocate vows ‘We will never be afraid again’ after shooting at LGBTQ+ nightclub
Kansas City’s LGBTQ+ business community remains defiant in the face of bigotry and vigilant in its commitment to protect its members in the wake of a deadly mass shooting this weekend in Colorado, said Suzanne Wheeler. “Our ever-resilient community will continue to uproot hatred and bigotry with deeds of love and visibility,” said Wheeler, executive…

