LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
Want to talk (downtown) baseball? Royals set Plexpod Westport Commons for first stop on listening tour
Less than a month after announcing the Royals’ intention to build a $2 billion downtown ballpark district — a vision that would see the Major League Baseball franchise leave its longtime home at Kauffman Stadium — the team’s leadership is opening a community dialogue on its future. The move would boost economic growth for entrepreneurs,…
Agtech startup officially moves its corral to KC with global HQ’s relocation from Oregon
Vytelle’s new global headquarters is joining a region with the largest concentration of industry professionals devoted to the health, well-being, and genetic progress of animals, said Kerryann Kocher, announcing the startup’s official move to Lenexa. “We’re excited to put down roots in the Midwest and call Kansas City home to our global headquarters,” said Kocher,…
Startup’s tech putts golf clubs (and expertise) in reach with on-demand caddies, coaches
Mark Lukenbill is on a mission to make golf a more accessible and enjoyable sport for individuals of all backgrounds, he shared. “There’s this stigma that golf is an old, rich, white guy sport; but we’re seeing tons of diversity on the course,” said Lukenbill, the founder and CEO of Mpruv Sports and its premier…
This weekend only: Festive balloon wonderland inflates holiday spirit at 18th and Vine
More than 125,000 biodegradable balloons are lifting holiday spirits this weekend in the historic 18th and Vine Jazz District. The Big Balloon Build — an international festival — is popping up Dec. 2-4 at the Gregg/Klice Community Center. Led by Peyton Westfall and Darren Huffman of Kansas City’s Pop Culture Sculptures, more than 70 balloon…

