LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    Fast-growing KC startup closes $20M in Series B funding to accelerate genetic progress in cattle

    By Tommy Felts | April 4, 2023

    A well-muscled funding round is expected to help Lenexa-based Vytelle expand its global operations after having already scaled the agtech startup’s breakthrough in vitro fertilization, data capture, and AI-driven genetics tech to be easily accessed by more than half of the U.S. cow herd. “This is indicative of strong market interest in our products and…

    Blerdy for 30: KC comic creator’s documentary takes Black nerd culture from niche to your screen

    By Tommy Felts | April 3, 2023

    A recently launched Kansas City entertainment company hopes to become the digital epicenter of “Blerd” — shorthand for Black nerd — content, said Brandon Calloway. Now the founder of Blerd TV, Calloway debuted the Blerd YouTube channel in January, where more than 3,000 subscribers already have access to free content, he said. However, that represents…

    16 small businesses in 60 seconds: Did you spot your favorite entrepreneur in the Royals’ new campaign?

    By Tommy Felts | March 31, 2023

    It’s a new season, but longtime connections fly deep into the outfield for the Kansas City Royals and a fandom that’s supported them for decades. Among those most impacted: entrepreneurs whose stories run along the same baseline as the championship-winning baseball club. “It might sound crazy, but I honestly credit a lot of our growth…

    Now renting nostalgia: Hands-on classic car startup drives ‘look but don’t touch’ into the past

    By Tommy Felts | March 31, 2023

    Ryan Wager isn’t just renting out classic cars with his new startup, he shared, he’s loaning out memories. North Kansas City-based RND — launched earlier this year — allows community members and visitors to take classic, RND-restored cars — like his own 1958 Chevy Corvette — for a spin with daily rentals. Want to take…