LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka

August 29, 2025  |  Austin Barnes

Barry McDonogh, CEO at Hinalea Imaging, center, shares a laugh with fellow Plug and Play Topeka cohort members on stage during the accelerator's Expo Day; photo by Nikki Overfelt Chifalu, Startland News

On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.

Barry McDonogh, Hinalea Imaging; photo by Austin Barnes, Startland News

From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.

Listen to a teaser below or click here for the full podcast episode.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    GIFT hopes NFL Draft visitors touch down at Saturday’s Black Business Market; nonprofit passes $1M in grants given 

    By Tommy Felts | April 26, 2023

    Packed streets for the NFL Draft around Union Station and downtown this week could mean added traffic to Saturday’s Black Business Market on Kansas City’s east side, said Brandon Calloway. “We’re gonna drive as many people over here so they see the vibrancy that can happen on Prospect, as well as exposing a lot of…

    ‘Red Zone’ concert puts KC’s brightest hip hop stars on stage as NFL Draft focuses eyes on Kansas City

    By Tommy Felts | April 25, 2023

    As football fans descend on Kansas City this week for the NFL Draft, a quartet of local musicians hopes to showcase to the world what the Kansas City hip hop scene has to offer. City Market Red Zone will bring together artists, musicians, and vendors for a free, all-ages concert and open-air Art Garden KC…

    No time for risks or red flags: Why this fund backs ‘unbankable’ businesses in WYCO’s investment desert

    By Tommy Felts | April 25, 2023

    This story is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. A partnership between NetWork Kansas and the Wyandotte Economic Development Council is providing minority entrepreneurs in Wyandotte County with loans and technical assistance to get their business ideas off the ground.…

    Company boosted by Topeka becomes capital city’s latest Plug and Play corporate partner

    By Tommy Felts | April 24, 2023

    Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  TOPEKA — Plug and Play Topeka announced this week the addition of Bimini Pet Health as a new corporate partner of the Topeka-based animal health accelerator — a move expected…