LISTEN: Founder on his third startup shares his ‘toilet test’ for culture, talks the lonely eship rollercoaster from Ireland to Topeka
August 29, 2025 | Austin Barnes
On this episode of Startland News’ new Plug and Play Topeka founder podcast series, we chat with Barry McDonogh — CEO of Hinalea Imaging — to uncover how cutting-edge hyperspectral imaging is changing the way industries see the world.
From food safety and agriculture to pharmaceuticals and defense, Hinalea’s technology reveals the invisible — capturing data far beyond the limits of the human eye. And along the way, we’ll hear how McDonogh has learned a range of lessons about being a founder, and how to build alongside the right kind of team.
Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, this episode continues Startland News’ 12-part series on the founders transforming the future of animal health and agtech — and putting Topeka on the map as a national innovation hub.
Listen to a teaser below or click here for the full podcast episode.
Featured Business

2025 Startups to Watch
stats here
Related Posts on Startland News
‘Proud capitalist’ to young social entrepreneurs: It’s OK to make a buck while saving the world
Darcy Howe encouraged budding, would-be founders to think about ways they can effectively scale their mission-driven ideas, drawing on KCRise Fund’s model for social entrepreneurship. “Being socially mission-driven is not mutually exclusive to making money,” Howe, founder and managing director of KCRise Fund, told Enactus students gathered Tuesday during an end-of-year celebration for the University…
Million-dollar corporate gift puts $25M Negro Leagues capital campaign on the board; now you’re on deck
Editor’s note: Bank of America is a financial partner of Startland News, although this report was created independently by the nonprofit newsroom. A historic age of impact is under way, said Bob Kendrick, as Kansas City’s Negro Leagues Baseball Museum unveiled plans for a new, state-of-the art campus backed by a $1 million grant from…
They walked right past us: Small biz owners shocked by low NFL Draft sales, now wary of World Cup
A massive surge in visitors and foot traffic as Kansas City hosted its first NFL Draft failed to score many points outside the event grounds this weekend, as countless small businesses along the city’s urban corridor reported a sharp dip in revenue. “I think we’re all looking at our numbers and everything right now, and…
Scale VC launches Fund II with $5M investment led by UM System, Shelter Insurance
COLUMBIA, Missouri — Venture capital fund and studio Scale VC raised a $5 million round of funding in less than six months, said Brett Calhoun, highlighting the potential for growing a nationally recognized startup city in the middle of the country. “Successful founders are everywhere — and that includes right here in the heart of…

